Roxy Bible - 3.0 Building a following, Online or otherwise

This is really important and will be a real draw for any potential Manager, Agent or Label, especially in today's Internet led world. I'm gonna bang on about communication a lot in these 10 Commandments. The music industry is becoming more and more reliant on the internet which puts the control firmly in your hands. By using two or three social networks such as Bebo, Myspace or The Roxy League you can gain a following and if you have mastered Steps one and two and you can create a buzzing online presence you can then approach a few industry folks. You are however gonna need to promote yourself big style and your really gonna need to communicate with people. The point is that Media (Music, Television, Films, etc.) is no longer in the control of the corporations who create it. Today, it is the audience who is in control. We now decide how, when and if we will watch, purchase or go consume these choices. One commentator, Jeff Jarvis, puts it this way, "give the people control of media, they will use it. Don't give people control of media, and you will lose them".